Preserve the Vision.
Expand the Experience.

Follow the customer journey

• Discover and compare: search, filters, product descriptions, ingredients, sizes, prices, shades, fragrance finders and accessible alternatives to visual or camera features.
• Choose and buy: selection controls, cart, promotions, checkout, authentication, payment and order confirmation.
• Get help: booking, store information, account recovery, customer support, returns and complaints.
• Include relevant pop-ups, consent dialogs, errors, loading states and third-party components in the agreed coverage.

Use technical and practical checks together

• Run automated checks in relevant interactive states, then inspect issues manually. An automated pass is not a conformance finding.
• Check keyboard operation, focus, screen-reader reading order, names, instructions, state changes and error recovery.
• Check contrast, text resizing, text spacing, reflow, orientation, touch controls, media alternatives, motion and accessible authentication.
• For native apps, use actual agreed iOS and Android devices, platform accessibility checks and applicable WCAG2ICT guidance. Record operating system, app version and settings.

Make the agreed digital criteria explicit

Client digital assessments target WCAG 2.2 AA within agreed scope; additional AAA criteria are included when agreed. Ingressible’s own website and workspace target WCAG 2.2 AAA. Record results, exceptions, untested coverage and needed manual review. WCAG2ICT is informative guidance for non-web technology; it is not a separate certification. Do not make blanket app or website conformance claims from a limited sample.

Deliver a useful digital result

Provide steps to reproduce, the affected journey and technology, relevant criteria, screenshots or recordings where authorized, user impact, priorities and practical remediation guidance. Recheck fixes and connected steps. Implementation is included only when explicitly scoped within demonstrated expertise.

Apply design and legal checks

Apply universal design principles to the tasks and recommendations. Review the requirements register for the relevant markets, service and product. Keep binding obligations, technical criteria and design recommendations distinct; refer unresolved regulatory or safety questions to qualified specialists.

Walk the real route

• Before arrival: location information, transport guidance, opening hours, appointment arrangements and access information.
• Arrival and exploration: entrance, routes, obstacles, signage, lighting, glare, sound, ambient scent, seating and display reach.
• Product discovery: information, prices, identifying variants, testers, optional sampling and consultation.
• Service and completion: communication, assistance offered with permission, checkout, payment, receipts, collection, returns and support.

Run mystery shopping consistently

• Agree locations, visit count, scenarios, evidence rules, permitted purchases and returns, budgets and timing.
• Use a consistent factual task sheet; record what happened, assistance, completion, waiting and the context of the interaction.
• Write observations promptly and retain authorized evidence. Distinguish one observed visit from a recurring pattern.
• Confirm arrangements for employee observations and any recordings. Client approval alone does not settle recording requirements. Use written observations unless permissions and requirements are confirmed.

Represent experience honestly

Founder-led visits reflect the founder’s observations and disclosed testing perspective. Do not pretend to have a disability or describe simulation as another person’s lived experience. Disability-specific participant findings require actual, appropriately supported participants and a separately agreed research plan.

Deliver a useful retail result

Map barriers to the journey, identify what already works and provide recommendations for retail operations, merchandising, service and staff training. Formal building-code interpretation requires a qualified built-environment specialist. Workshops use real findings and practical service scenarios; rechecks use the same agreed tasks.

Apply design and legal checks

Apply universal design principles to the tasks and recommendations. Review the requirements register for the relevant markets, service and product. Keep binding obligations, technical criteria and design recommendations distinct; refer unresolved regulatory or safety questions to qualified specialists.

Shared product checks

• Identify: distinguish the product, shade, size or variant without relying only on color or visual appearance.
• Understand: find readable names, ingredients, warnings, instructions and useful descriptions.
• Open and handle: seals, caps, closures, grip, stability, weight, orientation and one-handed use where relevant.
• Dispense and use: control the amount, operate the pump or applicator, avoid unintended spills and follow understandable steps.
• Close and return: reclose, store, identify later, clean or refill where applicable.

Fragrance details

Check cap removal, nozzle orientation, spray control and bottle stability. Assess whether customers can obtain information and explore packaging without unwanted scent exposure. Record preference separately from accessibility. Smelling or wearing fragrance must remain optional.

Makeup details

Check shade identification and description, opening compacts and palettes, dispensing, applicator grip and positioning, useful spoken tutorial explanations and captions. Keep representation, general usability and accessibility findings distinct.

Record the method and exposure conditions

Use tools you can operate competently; record model, purpose, accuracy and limitations. Label simulation observations. Measure force or torque only with an appropriate instrument and a documented method. Product-contact testing requires agreed exposure, hygiene and stop procedures; packaging-only testing remains available.

Deliver a useful product result

Provide task observations, permitted photographs, measurements where justified, priorities and options for prototype changes. Evaluate an agreed revised sample before marking a finding resolved. Accessibility testing does not establish cosmetic safety, medical outcomes or allergy-safe claims; those require appropriately qualified review.

Apply design and legal checks

Apply universal design principles to the tasks and recommendations. Review the requirements register for the relevant markets, service and product. Keep binding obligations, technical criteria and design recommendations distinct; refer unresolved regulatory or safety questions to qualified specialists.

Equitable use

Digital: equivalent access to checkout and support. Retail: dignified access to service and sampling. Products: identification and use that do not unnecessarily exclude or single people out.

Flexibility in use

Digital: alternative input methods. Retail: choice in information and assistance. Products: explore handedness, grip and optional ways to sample or use the item.

Simple and intuitive use

Digital: understandable navigation and errors. Retail: clear routes and service steps. Products: recognizable opening, orientation and dispensing instructions.

Perceptible information

Digital: text alternatives and accessible status messages. Retail: usable signs and spoken information. Products: readable labels and supplementary tactile or accessible digital information.

Tolerance for error

Digital: review, correction and recovery. Retail: clear prices and recoverable purchasing steps. Products: examine accidental opening, dispensing and orientation errors without weakening safety features.

Low physical effort

Digital: reduce unnecessary repeated input. Retail: consider fatigue, standing and reach. Products: examine grip, closure and pump effort using appropriate methods.

Size and space for approach and use

Digital: operable controls and reflow. Retail: space for different mobility needs. Products: consider hand size, grasp, stability and space for assistance.

Use the principles with evidence

Record the relevant principle, observed barrier, brand intention and recommended change. Validate the change through the original task. Do not replace individual adjustments or lived-experience research with a design checklist.

NC State universal design principles

Digital services

Screen ADA Title III accessibility obligations for public accommodations, relevant state requirements and applicable case law. Check Title II or Section 508 only when the public-sector or federal context warrants it. Ingressible’s own website and workspace target WCAG 2.2 AAA; scoped client digital work targets AA unless otherwise agreed. These targets do not establish conformance or legal applicability.

Retail environments and service

Screen ADA Title III, applicable 2010 ADA Standards, state and local building requirements, effective communication and policy modifications. Existing premises, alterations and new construction need distinct scoping. Include consumer protection, observations, photography and recording permissions; obtain built-environment expertise where required.

Fragrance and makeup products

Screen the FD&C Act, Fair Packaging and Labeling Act, applicable FDA cosmetic regulations and MoCRA responsibilities. Check product identity, required information, warnings, ingredient disclosure, claims, safety substantiation, responsible-person roles and registration or listing applicability. Refer formulation, toxicology and regulatory determinations to qualified specialists.

Classification and additional triggers

Claims and intended use can change classification; some makeup with sun-protection claims is also regulated as a drug. Screen relevant state ingredient, disclosure and warning requirements, packaging rules, accessories and shipping conditions. Confirm current effective dates, exemptions and implementing rules rather than assuming a proposed requirement is already binding.

Shared commercial and data checks

Across all services, screen advertising and claim substantiation, pricing and purchasing representations, applicable privacy rules, recording arrangements and product-contact procedures. Consider children’s privacy where the audience or data collection triggers it. Do not replace mandatory on-pack information with a QR link without regulatory confirmation.

Primary United States sources

ADA business responsibilities

DOJ web accessibility guidance

ADA design standards

FDA cosmetics and United States law

FDA labeling requirements

FTC claims guidance

United Kingdom service and retail checks

For Great Britain, screen Equality Act service-provider and reasonable-adjustment duties, applicable building requirements, consumer protection and data rules. Northern Ireland needs a separate legal review. Public-sector website and app rules have their own scope; do not automatically apply them to private retailers.

Great Britain fragrance and makeup checks

Review the applicable cosmetic framework, Responsible Person, Product Information File, qualified safety assessment, notification, ingredients, claims and labeling. Northern Ireland requirements need separate confirmation. Product accessibility changes must preserve required information and be reviewed for regulatory and safety consequences.

European Union digital and retail checks

Screen the European Accessibility Act and each relevant country’s implementing law for covered services such as e-commerce. Confirm exemptions and transitions. Physical retail also needs country-specific equality and building review. EAA coverage does not automatically make every perfume bottle or cosmetic package a covered product.

European Union fragrance and makeup checks

Review Regulation (EC) No 1223/2009 and current amendments, including responsible-person, safety, product-information, notification, ingredient, labeling and claims requirements. Confirm country-language and relevant packaging requirements. Use current consolidated provisions and qualified regulatory interpretation for decisions.

Research and privacy across markets

Review applicable privacy, recording, employment-observation and research rules. Health or disability-related information can require additional protection. Research consent and a lawful data-processing basis are separate decisions. Record permissions for sharing information with AI providers; minimize, restrict and retain data according to the agreed plan.

Primary international sources

Equality Act service provision

Great Britain cosmetic requirements

EU Cosmetics Regulation

European Accessibility Act overview

ICO special category data guidance

Record each requirement clearly

• Jurisdiction, client role, service, product or location, and the activity that may trigger the requirement.
• Requirement name, binding law or regulation versus technical standard or guidance, exact provision and primary source.
• Current version, effective date, exemptions, transitions, date checked and reason for the applicability decision.
• Status: Applies, Does not apply with reason, or Needs specialist confirmation. Record who confirmed it.
• Owner, evidence needed, testing method, decision, action and recheck date. Keep observed findings separate from legal conclusions.

Screen every relevant category

• Accessibility, equality, communication and accommodations; physical building and local requirements.
• Product classification, labeling, ingredients, warnings, packaging, claims and safety responsibilities.
• Consumer purchasing, returns, advertising and price representations.
• Privacy, recordings, employee observations, sensitive information, participation and AI processing.
• Product contact, sampling, incidents, shipping, imports and any other client-specific activity.

Use standards deliberately

Keep the agreed WCAG 2.2 coverage explicit. Use applicable WCAG2ICT and native-platform guidance for apps. Consider relevant accessible-packaging standards such as ISO 17480 for opening and ISO 19809 for information and marking when their scope fits. Confirm current editions and access the full standards before claiming assessment against them. Standards and universal design guidance are not automatically laws.

Carry requirements through the whole process

Scoping: confirm markets and unresolved requirements. Testing: connect tasks and evidence to applicable criteria. Reporting: identify findings, uncertainty and the responsible team. Workshops: teach within confirmed scope and expertise. Rechecks: verify changes and reconsider affected requirements. Legal, building and product-safety certification remains with appropriately qualified professionals.

Further technical and data sources

Section 508 ICT standards

FTC children’s privacy guidance

ISO packaging standards catalog