Ingressible
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The Ingress Method

A more thoughtful way into the experience.

We begin with your brand’s intention and the people you want to reach. Then we test the experience, document barriers and help your team decide what to improve. Our four services follow the same clear process: website and app accessibility and customer journeys, retail experiences including mystery shopping, and fragrance and makeup product accessibility testing.

A clear path from assessment to action

Access is the beginning. Participation is the point.

Four practical stages keep the work focused on your customers, your brand and decisions your team can act on. We agree the scope and methods together, and make clear what the evidence supports.

Choose a one-time assessment or discuss continuing monthly, quarterly or yearly reassessments with defined coverage and fees. Explore our assessment services.

From your vision to a wider experience.

  1. Your vision

    Tell us what customers should do, understand and feel. We help clarify the questions and what to preserve.

  2. An agreed assessment

    Choose the experience and approve relevant tasks, conditions and Ingressible beauty criteria.

  3. Careful investigation

    We examine strengths and potential disability barriers, separating observations from interpretation.

  4. Practical next steps

    Receive priorities and recommendations connected to your goals, with clear limits and agreed follow-up.

Existing Ingressible illustration connecting digital shopping, store discovery, product information and specialist assessment. Illustrative scenes, not client findings.
Perceivable · Access the information

Can people obtain the information and cues needed for the task? Examples include readable product information, alternatives to visual-only cues and accessible digital descriptions.

Operable · Take part

Can people carry out the agreed actions? Depending on scope, examine digital controls, access to sampling and assistance, or opening and dispensing a product.

Understandable · Know what to do

Can people make sense of choices, explanations and instructions, including what to do when an action does not go as intended?

Robust · Support different ways of participating

Digital checks examine compatibility with assistive technology. Physical checks examine whether relevant information, assistance and alternative interactions support the agreed task under documented conditions.

Your goals give the work its purpose. Ingressible’s beauty accessibility criteria and POUR structure the investigation across all four services. Applicable WCAG 2.2 criteria support digital findings; physical experiences use our adapted criteria, with methods and limitations stated. Open a principle above to see how it guides the assessment.

  1. 01 · Understand the brand

    What should this experience make possible?

    You explain your mission and what customers should be able to do, understand and feel. Bring your questions or concerns; we help clarify goals when needed. Together we define tasks and what to preserve. We do not assume the experience is failing.

  2. 02 · Test the experience

    What supports participation, and what may get in the way?

    We examine the agreed digital journey, retail experience, fragrance product or makeup product using our beauty accessibility criteria and POUR. Perceivable: access information. Operable: carry out actions. Understandable: make sense of choices and instructions. Robust: support relevant ways of participating. Observations and possible impacts remain distinct.

  3. 03 · Prioritize improvements

    What should your team change first?

    You receive evidence, clear priorities and practical recommendations. We review the trade-offs with you so access can improve while the experience still feels like your brand.

  4. 04 · Verify progress

    Did the changes address the findings?

    Your selected package can include tailored training, working sessions and specialist rechecks. You choose the meeting format and participating teams, with our recommendations after discussion. We check agreed updates against the original findings and report what improved, what remains and what needs further investigation.

The delivery cycle

From understanding to evidence-led change.

The four stages above explain the purpose of the work; these delivery steps make it accountable. Methods, measures, and limitations are agreed in advance, and the cycle loops when improvements need retesting.

Discover

Understand the product, packaging, space, or screen, and the intention behind it.

Question

Ask what participation should look like, and what the experience must preserve.

Specify

Define the work, the methods, and the success criteria before anything is measured.

Plan

Lay out the assessment, its timeline, and its limits, agreed in advance.

Approve

The scope is reviewed and approved before evidence work begins.

Assess

Conduct the agreed assessment, and evaluate the experience as it actually is.

Document

Record findings, supporting evidence, limitations and prioritized recommendations.

Refine

Review recommendations with your team. When included in scope, retest changes and update the findings.

Who decides

Taste, judgment, and evidence stay human.

The specialist observes. Evidence is documented. Research supports. AI assists. The specialist decides.

Distributive design

Beauty and access, designed together.

We begin with the experience a brand intends to create, then bring accessibility, technology, and research into the design, not as a layer on top, and never at the cost of its identity.

Brand expression and meaningful participation inform one another, so more people can enter and take part in an experience that still feels unmistakably itself.

The joined parts of one circle represent brand expression and accessibility designed together. Both shape the same customer experience, so improvements can expand participation while preserving the brand’s identity.

Expert underneath

The interface gets quieter as the work gets more important. Behind the calm exterior sits Section 508 and WCAG evaluation experience, documented methods and Ingressible’s beauty accessibility criteria. Digital work uses applicable WCAG 2.2 criteria; physical work translates POUR into explicit journey- and product-specific checks, with methods and limits stated.

Simple on the surface

Clients experience a clear conversation, a clean page, and decisions they can follow. The complexity is Ingressible's to manage, not the client's to decode.

Finding language

Every finding is named, evidenced, and scoped.

Findings are framed in a shared language so they are comparable, traceable, and honest. Illustrative examples below.

Strength

Something the experience already does well, worth preserving or extending.

Observed: unambiguous, confirmed in testing

Barrier

Something that prevents or hinders meaningful participation.

Observed: evidenced against the method; severity graded

Opportunity

A design direction that could expand participation without losing the brand.

Proposed: recommendation, not yet proven

Working agreements

What you can rely on.

  • Methods and limits, set in advance.

    What will be measured, how, and what it can't prove, agreed before evidence work starts.

  • Evidence over assertion.

    Findings are traceable to the method that produced them. No fabricated conclusions, thresholds, or significance.

  • Confidentiality by design.

    Client findings stay isolated and permission-aware. Nothing confidential is published.

  • Improvements are retested.

    When included in scope, agreed changes are tested against the original tasks and findings.

The questions behind the method

The right to access. The capability to participate. The opportunity to belong.

  1. The right to access.

    Start with the way in.

    We identify the agreed customer tasks and entry points, from a product page to a store display or a bottle label.

    In the illustration: The open doorway, phone and bottle represent three ways into an experience: entering a place, reaching a website and finding a product.

  2. The capability to participate.

    Follow the whole task.

    We observe and document where the design supports a task and where it becomes difficult, using methods agreed for the assessment.

    In the illustration: The computer, hands and open package represent taking part: completing a digital task and opening or using a physical product.

  3. The opportunity to belong.

    Consider the person.

    We review the evidence and its limits, consider different ways of participating, and prioritize recommendations that respect the brand vision.

    In the illustration: The people and conversation symbol represent being listened to, having a choice and feeling welcome within a brand’s community.

Together, these illustrations explain how inclusion extends from reaching an experience, to taking part, to feeling considered. Opening the door is only the beginning. These are principles we investigate; the illustrations do not show measured client results.

Begin with the vision.

Walk through the cycle together, starting with a conversation.

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