Accessibility & inclusive innovation for beauty
Ingress+ible
- Ingress
- the act or right of entering.
- -ible
- capable of; able to.
The right to access.The capability to participate.The opportunity to belong.
Ingressible helps beauty and fragrance businesses bring their vision to more people. We begin with what you want customers to do, understand and feel, then assess the website, shopping or product experience for accessibility barriers that may leave disabled customers and others out. You receive clear findings and practical, easy-to-implement recommendations that respect your brand’s identity.
Preserve the Vision. Expand the Experience.
The door is only the beginning
Technically, you got in.
But were you really included?
A person can enter a space, reach a product, or access a website and still discover that what comes next was not created with them in mind.
The right to access.
Can I find a way in?
You have reached the website or entered the store. Can you find the fragrance or makeup you came for, reach the display and access the information you need? Access follows your real journey from the entrance to the intended item, through search, signs, product labels and the paths between them.
In the illustration: The open doorway, phone and bottle represent three ways into an experience: entering a place, reaching a website and finding a product.
The capability to participate.
Can I do what I came to do?
You have found the product. Can you compare shades or scents, open the tester, use the bottle or applicator, and complete your purchase? Capability examines each step and how it works with different ways of seeing, understanding, moving and interacting. You should be able to participate with choice and control.
In the illustration: The computer, hands and open package represent taking part: completing a digital task and opening or using a physical product.
The opportunity to belong.
Was someone like me considered?
Throughout the journey, do you feel welcome and considered? Are information, sampling and help available in ways that respect your needs and choices? Belonging means having room to experience the brand as yourself, with dignity, without having to hide a need or give up what you came for.
In the illustration: The people and conversation symbol represent being listened to, having a choice and feeling welcome within a brand’s community.
Getting through the door is only the beginning. What happens next determines whether someone can meaningfully participate.
The opportunity beyond the barrier
Who wants to experience your brand,
but cannot fully take part?
A beautiful experience can still leave people out. Research gives us a reason to look closer. Your customers and products tell us where to begin.
People worldwide experience significant disability, about one in six.
Of surveyed shoppers with access needs said they leave websites that present barriers.
Of surveyed shoppers with access needs limited shopping to websites they knew were barrier-free.
UK shopping figures: a historical, self-selecting online survey, not all shoppers. Global disability prevalence does not establish your customer mix.
What shoppers reported.
The commercial question
£17.1bn
A barrier can send
business elsewhere.
Why work with Ingressible
Your vision is the starting point.
Evidence shapes the next step.
We begin with your mission and what customers should be able to do, understand and feel. Together we agree the goals, then assess accessibility strengths and potential barriers across the website, store or product experience.
One brand. Many moments of participation.
- DiscoverFind the product
- UnderstandGet useful information
- SampleExplore with choice
- PurchaseComplete checkout
- UseOpen, handle, apply
Attention to beauty.
A love of fragrance and makeup, supported by professional accessibility expertise. We examine the experience with care for your brand and the people who may be unintentionally left out.
Clear decisions.
Your goals guide our beauty accessibility criteria and POUR checks. Documented findings and practical recommendations show what to preserve and what could expand participation.
Progress you can check.
Agreed retesting and measures of task completion, customer effort and product use. Commercial outcomes measured with your data.
Website & checkout
Website & App Accessibility and Customer Journey Assessment
Investigate discovery, product information, forms, cart and checkout through accessibility checks and defined shopping tasks.
Retail experience
Retail Experience Assessment
Examine a defined in-store journey: navigation, displays, product information, sampling, customer service and checkout.
Fragrance & makeup
Fragrance & Makeup Product Accessibility Testing
Two distinct services, shown together: fragrance testing and makeup testing. Each uses product-specific tasks to examine information, packaging, handling and use against your intended experience.
You receive documented findings, evidence limits, practical priorities and an agreed improvement plan; retesting is included when scoped. Product samples are assessed professionally, with no promotional endorsement obligation.
Beyond the first purchase
What is a customer
who returns worth to you?
There is no universal dollar value for a lifetime buyer. Research on a catalog retailer found that long-standing customers were not necessarily profitable. Meaningful measurement considers what customers buy and what it costs to serve them.
- Repeat purchases
- Contribution margin
- Cost to serve
Our aim is to investigate barriers to participation and successful use, then help you evaluate the changes. Revenue, retention and belonging require their own evidence.
The purpose behind the work
Ingress + -ible
Preserve the vision.
Open the door wider.
Your identity, aesthetic and story guide the work. We help you understand who may be left out and create more ways to enter, participate and belong.
Thoughtful inclusion begins with understanding people and testing the experience. Changes are reviewed with you, with respect for what makes your brand yours.
Research sources & how we use them
- WHO disability fact sheet (2023): global prevalence, not a forecast of beauty demand.
- Click-Away Pound report (2019): historical UK self-selecting online survey and a modeled spending estimate.
- Reinartz & Kumar (2000): customer profitability research in one catalog retailer.
External research establishes why to investigate. It does not demonstrate Ingressible client results or guarantee a financial return.
Beauty is an end-to-end experience
The formula is only one part of what people encounter.
Beauty is discovering a product, understanding it, identifying it, opening it, holding it, controlling it, dispensing it, applying it, purchasing it, and returning to it. It is also the packaging, website, store, information, and interactions around the product.
Every touchpoint can create access. Every touchpoint can also create a barrier.
- Discover
- Understand
- Identify
- Open
- Control
- Use
- Experience
- Belong
The core promise
Preserve the Vision.
Expand the Experience.
Every brand creates a little world: the curve of a bottle, a shade that catches the light, a fragrance that becomes a memory, the atmosphere of a beautifully imagined store. We begin with the artistry, intention and character that make that world yours.
Then we explore how more people might experience its magic. How someone discovers a scent, identifies a shade, opens a cherished bottle or moves through a shopping journey with confidence and choice.
Thoughtful inclusion makes room for human difference within the beauty you have created. Your signature stays recognizable. Your story finds new ways to reach people. More customers have the opportunity to feel considered, welcomed and part of the experience.
The right to access.The capability to participate.The opportunity to belong.
The Ingressible Assessment
A little curiosity.
A clearer customer experience.
We look closely at how people discover, choose and use what your brand has created. Through agreed website and app, retail, or fragrance and makeup testing, we identify barriers and give your team clear priorities, while preserving the artistry that makes your brand yours.
- 01
Look closer
Agree the customer tasks and test the experience.
- 02
Make sense of it
Document barriers, their impact and what to prioritize.
- 03
Open possibilities
Plan thoughtful improvements and agree any rechecks.
Don't wait for the barrier
Bring accessibility into the conversation while choices are still open.
Four services for retailers, boutiques, fragrance and makeup brands: website and app journeys, retail experiences, fragrance testing and makeup testing. We can assess a live experience or agreed samples and prototypes before launch.
Website & App Accessibility and Customer Journey Assessment
Find barriers in product discovery, navigation, forms, cart and checkout on websites and agreed iOS or Android apps. Give your team evidence and prioritized recommendations.
Retail Experience Assessment
Assess store navigation, displays, product information, testers, customer service and checkout through specialist walkthroughs and mystery shopping, so more people can take part in your retail experience.
Fragrance & Makeup Product Accessibility Testing
Send agreed samples or prototypes for hands-on testing of identification, instructions, opening, handling, dispensing, product-specific application, correction, removal, cleanup, storage and agreed refill tasks. Professional accessibility testing, not promotional reviews.
Bring us the question
Who could be missing from this experience?
You do not need to know which service you need. Bring us your website shopping journey, retail experience, or fragrance and makeup product. We’ll help define the right assessment.